The newspaper sales are not increasing and for the business this is a problem. In order for newspapers to stay in business they will need to find other ways to reach their audience. They can do this by going onto the internet or creating newspaper apps for smart phones or ipads. They could also make their newspapers more appealing by making them interactive.
For example, they could create an app that allows an option to listen to the article or to read the article. They could have the source linked to different local papers so that they can find all their news from one main page rather than having to read both local and national news from different sources.
I think that in order for the newspaper industry to survive, they will have to undergo a great transformation like the radio did. They will need to find a way to deliver news both effectively and accurately to the public without disrupting their morning. While this will be a difficult task to accomplish, I definitely think it is possible and vital if the news wants to be an active competitor in the world to come.
Another thing that they could do to make newspapers more effective is to decrease the number of copies printed to save money and simply post them online. I think that the newspaper industry has come a long way but still has farther to go. They could also make it so people could request their preference on specific types of news stories. For example, not everyone wants to hear about politics but would rather hear about what is going on in the entertainment world. It would be awesome if the majority of the stories that popped up when they logged in were about entertainment. I think that this could potentially attract more advertisers because their audience is much more specific.
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