A few days ago we studied magazines. Granted I don't always buy magazines but I always look at them while I am in the check out line at the grocery store. We learned that there are two types of magazines (1) general interest and (2) trade. Trade magazines are specialized magazines, usually professional such as doctor magazines. It is interesting to note that while all other print medias are struggling to stay around, magazines continue to do quite well. But why is this?
Magazines are national, meaning that they attract more advertising because they can reach virtually anyone. Also they have great color and high quality reproduction and a longer shelf life, so the ads stick around the house longer.
Although I think that eventually magazines will have to change and eventually be on the internet, I think that they will last longer than other print media.
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